What kind of marketer are you? Take the quiz and see if we got it right! What do your days look like? Every day is different I have tasks I need complete every month I have tasks I need to complete every day My days, weeks, and months all look pretty similar You consider yourself to be… Pretty darn good at more than 10 areas of marketing Good at 5-10 areas of marketing Very good at 2-4 areas of marketing An expert in one particular area of marketing You'd describe yourself as a... Master of ALL THE THINGS! Generalist with a few focus areas Specialist with a few extra skills Specialist When at a networking event, you... Are the first one to say hi to someone new Enjoy meeting new people, but aren't the first to start the conversation Don’t mind meeting new people, but don’t seek them out, either Avoid meeting new people because they make you nervous Don’t go to networking events When meeting someone for the first time, you… Ask a ton of questions Encourage them to keep talking Love to share your stories Say you’re at a marketing event and you feel the conversation turning to an inflammatory subject, you're most likely to… Try to steer the conversation toward something more neutral Flee the area; Ain’t nobody got time for that Fan the flames How true is this statement for you: “I love me some marketing automation, customer relationship management systems, and digital asset management”? Totally true Mostly true Half true Mostly false Totally false In your current organization, your marketing goals are… Combined with the sales team's goals Aligned with the sales team's goals Completely separate from the sales team's goals When the sales team closes a deal... They celebrate with marketing They share it at the sales and marketing meeting You hear about it through the grapevine You only know because you ran a report You don’t ever really know because your systems aren’t aligned When something goes wrong, you think… "I’m the adultiest-adult in the room, this is my problem to fix!" "Huh, that’s no good. Let me see if I can work with my team to get it fixed." "Whoops, I’ll go work with my manager to get it fixed." When setting goals, you... Set the goals for your organization Set the goals for your department Set individual goals for yourself Work towards accomplishing goals your manager set out for you When it comes to Excel, you think… "I’m pro-pivot tables!" "I got the basics." "I know what it does and I use it when I have to." *shudder* When asked to build a dashboard for a campaign, you think... "I can't wait to fire up this program, aggregate data, and show off our performance metrics!" "Time to do some research to see how to make this magic happen. I can do this!" "Um, can Excel do that? I guess I’ll find out." "That’s not my job." You think of the information you put out into the world as... The bridge that closes a gap between two perspectives A one-way portal to get the information out there Not relevant; Your information is nobody’s business but your company’s When you have something to say to a group, what strategies do you use to keep them engaged? Psychology. I leverage basic human nature to keep my audience engaged Questions. I want my audience to get the answers they need Facts. I keep it simple and report on facts so my audience feels informed When it comes to your philosophy on life, is it all about the journey or the destination? Destination Journey Huh? When building out a campaign, what do you keep in mind first and foremost? The end goal: What do we want to accomplish? How does it serve our goals? The audience: Who are we speaking to? How can we connect with them? The concept: What great idea are we trying to bring to life? How can we innovate? Your campaign requires custom art. Naturally, you… Make it yourself! You were born for this! Curate a list of artists to pass on to a decision maker with an eye for creativity Find a website with artists for hire and ask someone to help you choose Immediately pass this on to someone else -- this isn’t your job
