You're an... Account-Based Marketer!

abm zodiac sign

It’s About Quality, Not Quantity

You keep both eyes firmly planted on the prize by honing in on key accounts deemed as the best fit for the business and focusing on converting them into customers.

Rather than the more traditional, “spray-and-pray” approach to marketing, you partner with sales and/or “biz dev” to cull the cream of the crop for maximum impact (and revenue).

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“In its purest form, account-based marketing has been around forever. [...] Instead of fishing with nets, we’re fishing with spears.”  

-Matt Heinz, President, Heinz Marketing

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