You're an... Account-Based Marketer!
It’s About Quality, Not Quantity
You keep both eyes firmly planted on the prize by honing in on key accounts deemed as the best fit for the business and focusing on converting them into customers.
Rather than the more traditional, “spray-and-pray” approach to marketing, you partner with sales and/or “biz dev” to cull the cream of the crop for maximum impact (and revenue).
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