You're a... Brand Marketer!

brand marketer zodiac sign

You help build the company vision

You live at the intersection between who a company is and how their audience perceives them. You leverage a company’s identity, core values, and voice to communicate with your audience and build a bridge between them and your product.

Your mission is to make your company’s brand a household name. You’re a walking billboard and a superfan. For this reason, you're charged with managing the perception of the brand in the market and helping to create a voice that will resonate with your audience and propel the company well into the future. 

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“[A] brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”

-Ashley Friedlin, President, Econsultancy

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