You're a... Content Marketer!

Content that Converts Rules the World

You’re driven by one thing: connecting with your audience through words. When described in those simple terms, the job can seem artistic, cerebral, even ethereal. But, what a non-content marketer might not know is that it requires a diverse set of soft and hard skills to do (and do it well).

Your storytelling skills are on point, you have SEO by the horns, and your finger is planted firmly on the pulse of your customer’s pain points. It is for these reasons that you’ve been tasked with writing (or strategizing) content that supports your company’s sales funnel while carefully crafting the customer’s journey through calls to action.