You're a... Founder/CMO!
You turn dreams into reality
You’re driven by the next great idea. And, while most people think that startup founders are only focused on innovation and funding, you know the job is much more mundane than that. In fact, you’re acutely aware of the fact that success often means doing every function in the company (including marketing!) until you build enough momentum to hire more people.
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Sure, you know where you kick butt, but you also know that bringing in partners, employees, and advisors ensures all critical skills are covered in the long run. Until then, no job is too small, and yes, that may include writing copy, coming up with personas, and other marketing efforts. Whether you’re a team of few or a one-person show, it’s likely that you feel the weight of the world on your shoulders. The good news? By jumping headfirst into this endeavor, you’re already ahead of the game!