Archives: Press

Are You Willing To Kill Your Content To Save Yourself?

October 17, 2022 — “Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Read more…  

100+ Content Marketing Trends and Predictions for Success in 2022

December 2021 –– For nearly two years, content marketers have shifted gears, switched focus, executed 360s, and navigated turbulence so often it feels like we’ve created a whole new storm category – let’s call it the marketer’s maelstrom. Read more…

Pandemic Marketing + Personas

September 2021 –– The hard truth is that no one came out of 2020 unscathed. So, as marketers, how does that change the way we work with our customers in 2021? Read more…

The New Corporate Power Couple: CMOs + CIOs

April 2021 –– The marketing technology landscape is more complex than ever before. Not only do you now need tech-savvy marketing professionals, but you need a strong relationship between IT and marketing. Read more…

Should Engagement Really Matter to Marketers Anymore?

March 2020 –– On the surface, engagement often seems like an ideal goal for content marketers; but when you take a deeper look at how difficult it is to determine its value, you may want to rethink the role it plays in your strategy. Read more…